New Sustainable Swimwear Brand Launches in UAE

New Sustainable Swimwear Brand Launches in UAE

Dubai-based Chasing the Sun Collective is the newest swimwear brand to launch in the UAE dedicated to sustainability.

The first collection, Daughters of the Sun, which launched on 20th October at 12pm, includes two vintage-inspired bikini sets and two one-piece swimsuits in two hand-designed whimsical botanical prints.

Owner and creator of the brand Sue Salleh-Kobeleva has designed the business and collections to ensure that its customers, suppliers and environment is embedded at its heart, passionately advocating body positivity, inclusivity, diversity and sustainability.

Chasing the Sun Collective approaches things with an honest and improvement-oriented mindset. The swimsuits are manufactured only upon purchase using fabric made from ECONYL® nylon fibres, which has been regenerated from waste, such as discarded fishing nets. Each piece is handmade to order in limited edition batches, with orders being shipped within 6-8 weeks. This approach enables the brand to minimise waste and creates an equilibrium between supply and demand without compromising on comfort and value. 

UAE swimwear

Designed with real bodies in mind the brand has transformed conventional standard sizing with a new approach where size-focused labels are replaced with inspiring attributes. Courageous, Exceptional, Fearless, Inspiring, Marvellous, Unstoppable, Fearless and Inspiring represent EUR 36-48. Offering adjustable clasps, straps and ties, the swimwear can be altered to ensure fit and comfort, connecting the wearer to her inner-confidence, inner-beauty and celebrating it in a swimsuit just as fabulous as she is.

With CSR at the heart of the brand’s ethos, Chasing the Sun Collective is one of the first UAE businesses to join 1% of the Planet, a global network of businesses, individuals and nonprofit organizations tackling the planet's most pressing environmental issues.

By choosing Chasing the Sun Collective, you are supporting a mission to change how the things we love are created: better for the people and better for the planet. Grounded by the principles of relentless quality, honest value and positive impact.

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